A logo is possibly the most important part of your arsenal.  It’s what people see first, it’s the face and also the window of your brand.  It should provide a glimpse of what you’re about in the most straightforward manner possible.

Logos create a strong identity, and your brand will normally be built around the logo. There are many elements which can define a great logo design, but it has to at least hit the most important 5 principles. SMART.

A logo can quickly grab viewers’ attention and communicate a company’s core values in an interesting way.

As your brand grows, your logo is going to become more familiar to a wide range of consumers, and this familiarity creates the perception that you’re trustworthy and accessible.

Your logo is the first thing that your audience will look for when they see any communications from your brand. It should be front and centre of all your marketing materials such as business cards, flyers, advertisements, etc.

If you don’t have a logo (and one that stands out), then you are missing an opportunity to make your business stick in the minds of your audience.